6月3日，第三届SNAI-ASU企业家高层论坛在上海国家会计学院隆重举行，论坛的主旨是“服务中国:机遇与挑战”，来自企业界、学术界的超过一千人参加了本次论坛。美国旅游业协会总裁兼CEO罗杰.道发表了主题演讲。

　美国旅游业协会总裁兼CEO罗杰.道发表主题演讲

嘉宾介绍：

美国旅游业协会总裁兼CEO罗杰.道
　　罗杰·道自2005年1月1日以来担任此职位。美国旅行者协会具有2000个会员组织，美国旅行者协会是代表全美6000亿美元的旅行与旅游市场，为促进与推动美国国内与到达美国的旅游的全国母机构。美国旅行者协会总部位于首都华盛顿特区，在日本，英国与巴西有海外办公室. 在美国旅行者协会之前，道在万豪国际（Marriot International）服务了34年，此间，他在万豪的职位也逐渐提升，直到最近他曾任万豪国际全球与现场销售部高级副总裁，领导着万豪超过1万人的全球销售团队。

　　罗杰·道在万豪的第6个酒店开始了他的职业生涯，一开始他是泳池救生员。 在他离开万豪去美国旅行者协会时，万豪已经在69个国家有了超过两千八百家酒店。在万豪的三十多年间，他指导着销售与市场的方方面面，包括：广告，公共关系，促销，销售培训，员工补偿与继任计划。 他开发了全球领先的频繁旅行折扣项目---万豪奖励金（Marriott Rewards）。

　　罗杰·道在他极具说服力的职业生涯里获得过多次的荣誉。包括被会展行业委员会（CIC）命名为其声望卓著的领导人，被国际专业会议（MPI）命名为行业的顶尖领导人，被美国协会管理人员社团授予学院领导人奖。 罗杰?道经常在众多大会与公司会议上就领导能力，销售，市场营销与管理等问题做演讲。他与别人合写了两本书：《变得兴奋---激励员工的八个关键见解》以及《信任法则---信任型业务关系的竞争优势》。他曾在并正在以下组织中担任职务：ASAE，PCMA，ASAE基金会，MPI基金会（主席），GWSAE, 旅行研究所，RE/MAX 国际以及亚利桑那州立大学服务领导能力中心以及里奇蒙德罗宾斯商学院顾问委员会。

Roger Dow is President and Chief Executive Officer of the Travel Industry Association of America (TIA), a position he assumed on January 1, 2005. With 2,000 organizations as members, TIA is the national, umbrella organization that represents and speaks for all segments of the $600 billion U.S. travel and tourism industry in promoting and facilitating increased travel to and within the United States. TIA is headquartered in Washington, DC with overseas offices in Japan, the United Kingdom, and Brazil.

Prior to TIA Dow rose through the ranks at Marriott International in a career that spanned 34 years. Most recently he was Senior Vice President, Global and Field Sales for Marriott International, leading Marriott's 10,000-person worldwide sales organization.

Roger Dow began his career working summers as a lifeguard at Marriott's sixth hotel. When he left to join TIA, Marriott had over 2,800 hotels and resorts in 69 countries worldwide. During his more than three decades with Marriott, he directed every aspect of sales and marketing, including: advertising, public relations, promotion, sales training, compensation and succession planning. He developed Marriott Rewards, the world's leading frequent traveler program.

Roger Dow has been the recipient of many awards during his illustrative career including being named by the Convention Industry Council (CIC) to its prestigious Hall of Leaders, being named by Meeting Professionals International (MPI) as one of the industry's top leaders, and being honored by the American Society of Association Executives (ASAE) with its Academy of Leaders Award.

Roger Dow frequently speaks on leadership, sales, marketing, and management at conventions and corporate meetings. He has co-authored two books: TURNED ON -- Eight Vital Insights to Energize Your People, Customers and Profits and THE TRUST IMPERATIVE – The Competitive Advantage of Trust-based Business Relationships. He serves, or has served, on the Board of Directors of ASAE, PCMA, ASAE Foundation, MPI Foundation (Chairman), GWSAE, the Travel Institute, RE/MAX International and on the Advisory Boards of Arizona State University's Center for Services Leadership and the University of Richmond Robins Schools of Business.