CAO Shengrong

Current Positions         

Professor

Management Research Centre, Department of Research and Teaching, Shanghai National Accounting Institute

 

 

Working Experience 

 

2009.11 - Present: Professor

Shanghai National Accounting Institute

 

2008.11 - 2009.4 Financial Specialist

World Bank Institute, World Bank Group

 

2001.7 - 2009.10:  Associate Professor

Shanghai National Accounting Institute

 

1995.6 - 2001.7: Associate Professor

College of International Business, Shanghai University

 

1995.9 - 1996.6: Visiting Scholar

New Asia College, The Chinese University of Hong Kong

 

1992.12 - 1995.6: Lecturer

Department of Trade and Economics, College of International Business, Shanghai University

 

1990.1 - 1992.12: Assistant Lecturer

Department of Trade and Economics,  Business College, Shanghai University, Shanghai, China

 

Teaching experience:

 

Undergraduate courses:

 

- International Business

- Global strategic management

- Marketing Management

 

Graduate courses:

 

- Strategic Management 

- Global Strategic Management

- Seminar on International Business

- Research Methodology

 

 

Education 

 

1997.1 – 2000.5:  Ph.D./International Business

Department of International Business, Faculty of Business Administration, The Chinese University of Hong Kong, Hong Kong

 

1987.9 – 1990.1: Master/Marketing

Department of Trade and Economics, Shanghai University of Finance and Economics, Shanghai, China

 

1983.9 – 1987.7: Bachelor/Business Management

Department of Management, Commercial College of Hang Zhou,  Hang Zhou, China

 

Publications

 

C. Christopher Baughn; Cao, Johnson Shengrong, et al. 2006. Normative, Social and Cognitive Predictors of Entrepreneurial Interest in China, Vietnam and Philippines.  Journal of Developmental Entrepreneurship. Vol 11, No. 1, 57-77.

Sun Li and Cao, Johnson S.R. 2005, Running on Fit Shoes. Beijing: The Social Science Press of China, June. (In Chinese).

Cao, Johnson S.R., 2003.  “Local Attractiveness and Location Choice of Foreign Direct Investment within a Host Country”. Business Journal,  Spring-Fall, 1-6. (Leading paper) .

Cao, Johnson S.R., 1999.  “Local Attractiveness and Foreign DirectInvestment Distribution: Evidence from the People’s Republic of China”.  Asian Pacific Decision Science Institute Conference Proceedings, 9-12 June, Shanghai.

Young, Kitty and Johnson S.R. Cao, 1997.  “Perceptibility and Prejudice: The case of Hong Kong”.  NEBAA International Conference Proceedings, Best paper of the conference, Nov. 14-15, 1997, New Haven, pp.91-93.

Cao, Johnson S.R. and Tang Jianqiang, 1996.  “The Contribution of the Innovation of Retail Technology to Social Development: An Empirical Study of Shanghai SuperMarkets”.  Comparison and Development of the Retail Industry amongst Shanghai, Hong Kong and Taiwan Conference proceedings. Dec., Shanghai, pp. 131-141. (In Chinese).

Cao, Johnson S.R, 1995.  “International Trade of Technology”.  In Chen Xian (ed.), International Trade of Service. Shanghai: Eastern China Normal University Press. (In Chinese).

Cao, Johnson S.R, 1995.  “International Co-operation of Service and Contracted Projects”.  In Chen Xian (ed.), International Trade of Service.  Shanghai: Eastern China Normal University Press. (In Chinese).

Cao, Johnson S.R., 1994.  “The Gain and Loss of the Part-time Job”.  WenHui Daily.  6 Dec., Shanghai. (In Chinese).

Cao, Johnson S.R., 1993.  The Opportunities and Challenges of Shanghai Retail Industry from the Acceding to GATT of China”.  Journal of Shanghai University (Sociological Edition).  Vol. 3. (In Chinese).

Cao, Johnson S.R., 1992.  “Analysis of the Market Characteristics in a State-Owned Economy”.  Journal of Shanghai University (Sociological Edition).  Vol. 2. (In Chinese).

Zhang, Chunsheng and Johnson S.R. Cao, 1990.  The Negotiation Skills on Trade to Soviet.  XiAng: ShanXi Economic Press. (In Chinese).

Guo, Xinhua and Johnson S.R. Cao, 1990.  “Comparing with Foreign Commerce, Shanghai Commercial Industry Enjoys a Great Potential”.  Shanghai Economy.  Vol. 12. (In Chinese).

Cao, Johnson S.R., 1989.  “Experiences and Lessons of the Pricing System Reform of Soviet and Eastern European Socialistic Countries”.  Price Monthly.  Vol. 5. (In Chinese).

Zhang, Chunsheng, Wei Zhou, Guo Biao Zhao and Johnson S.R.Cao, 1988.  “An Analysis of the Task Mode of Pricing System Reform at the Primary Socialistic Phrase.”  Journal of ShanXi Finance and Economics College.  Vol.12. (In Chinese).

 

Award:

 

Best paper. “PERCEPTABILITY AND PREJUDICE: THE CASE OF HONG KONG”. Best paper of the American NEBAA International Conference 1997, New Haven, USA, Nov. 1997.

 

The Science and Technological Advance Award given to theproject “Study on the Construction and Management of Modernizing Shanghai Huaihai Zhong Road Commercial Street”, Shanghai Government, 1995.

 

The Science and Technological Advance Award given to the project “Study on the Developmental Strategy and Management System of the Street Economy of JingAng District”, Shanghai Government, 1993.